Privacy Policy — How 44b Collects, Uses, and Protects Your Data

Registration and Identity Data

• Full legal name, date of birth, and gender.
• Mobile phone number registered in Bangladesh.
• Email address used to create the 44b account.
• Residential address including division, district, and upazila where required for verification.
• National identity document details where age or identity verification is required (e.g., National ID card, passport, or birth certificate number). Document images may be requested and are stored securely.

Financial and Payment Data

• Mobile wallet identifiers associated with your bKash, Nagad, Rocket, or Upay accounts used for deposits and withdrawals.
• Transaction amounts, timestamps, and reference numbers for all deposits and withdrawals processed through your 44b account.
• Bank account details where applicable for players who use BRAC Bank, Dutch-Bangla Bank, City Bank, or other partner institutions.
• 44b does not store full payment credentials. Mobile wallet PINs and bank passwords are never collected or stored by 44b under any circumstances.

Gameplay and Betting Activity Data

• Betting history including wagers placed, markets selected, odds accepted, and settlement outcomes on cricket, tennis, football, and other sports.
• Casino game session data including games played, bet sizes, wins and losses, and session duration for live casino, slots, and instant-win products.
• Bonus and promotion redemption records including which offers were claimed and whether associated wagering requirements were fulfilled.
• Responsible gaming tool usage including deposit limit settings, time-out activations, and self-exclusion requests.

Technical and Device Data

• IP address assigned to your device at the time of each 44b session.
• Device type, operating system version, and browser type used to access 44b.
• Session start and end times, pages visited within the 44b platform, and features used.
• Cookie and similar tracking technology data where applicable — see the Cookies section of this Policy for full details.
• Geolocation data at a country or city level to support fraud detection and jurisdictional compliance.

Support and Communication Data

When you contact 44b customer support via live chat or email, we retain records of those communications including the content of your messages, the date and time of contact, and the resolution outcome. This data is used to resolve your query, improve our support quality, and maintain a record of any complaints or disputes for the period required under our data retention policy.

Service Operation and Account Management

We use your registration data to create and maintain your 44b account, authenticate your login sessions, process your deposits and withdrawals in BDT, settle your bets, and deliver the sports betting and casino gaming experience you have signed up for. Without this processing, 44b cannot provide its service to you.

Identity Verification and Fraud Prevention

44b uses identity data, payment data, device data, and IP address information to verify that you are who you say you are, that you meet the 21+ age requirement, and that your account activity is consistent with legitimate play. Our fraud detection systems flag unusual patterns such as multiple accounts sharing the same device, rapid deposit-withdrawal cycles, or logins from unexpected locations. Investigations may involve manual review by the 44b security team.

Service Communications

44b uses your email address and phone number to send transactional communications including deposit confirmations, withdrawal status updates, account verification requests, password reset instructions, and material changes to these policies. These communications are necessary for account management and cannot be opted out of while your account remains active.

Promotional Communications

With your consent, 44b may send promotional messages about new games, bonuses, BPL and IPL season offers, Eid promotions, Pohela Boishakh specials, and other seasonal campaigns relevant to Bangladeshi players. You may withdraw consent for promotional communications at any time by contacting support at [email protected]. Withdrawal of marketing consent does not affect the lawfulness of processing carried out prior to withdrawal.

Responsible Gaming Compliance

44b is required to monitor player behaviour for signs of problem gambling. We use gameplay data, session frequency, deposit patterns, and responsible gaming tool usage to identify players who may benefit from intervention. Where our monitoring systems or support staff identify a concern, we may proactively contact the player or apply account-level protections. This processing is carried out in the player's vital interest and cannot be disabled.

Platform Improvement and Analytics

Aggregated and anonymised technical data is used by the 44b product and engineering team to understand how players navigate the platform, identify performance bottlenecks, improve game loading times, and optimise the mobile experience for players in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, and other regions of Bangladesh where connectivity conditions vary. This analytics data does not identify individual players.

Payment Processing Partners

To process deposits and withdrawals, 44b shares relevant transaction data with our approved payment processing partners including the operators of bKash, Nagad, Rocket, and Upay. Data shared is limited to what is required to execute the transaction: the wallet identifier, transaction amount, and reference number. Payment partners operate under their own privacy policies and are bound by applicable data security obligations.

Game Technology Providers

Games available on 44b are supplied by third-party studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. To deliver live casino and RNG game content, a session token and anonymised player identifier may be passed to the game provider's servers. Game providers do not receive your name, payment details, or contact information. All data exchanges with game providers occur over encrypted connections.

Fraud Prevention and Security Services

44b uses third-party fraud detection and device fingerprinting tools to protect the platform and its players. These services may process your IP address, device characteristics, and behavioural patterns to generate a risk score. Data processed by fraud prevention partners is used solely for the purpose of protecting 44b players and preventing financial crime.

Legal and Regulatory Disclosure

44b may be required to disclose personal data to law enforcement authorities, financial intelligence units, or other regulatory bodies where compelled to do so by applicable law, a valid court order, or a lawful regulatory request. In such cases, 44b will disclose only the minimum data required to fulfil the legal obligation and will notify the affected player where permitted to do so by law.

Retention Periods

• Account registration and identity data: retained for the lifetime of the account plus a minimum of 5 years after account closure to support any post-closure investigations or regulatory requests.
• Financial transaction records: retained for a minimum of 7 years from the date of each transaction in line with financial record-keeping best practice.
• Gameplay and betting history: retained for the lifetime of the account plus 3 years after closure.
• Customer support communications: retained for 3 years from the date of the interaction.
• Technical and device logs: retained for 12 months on a rolling basis.
• Marketing consent records: retained for the duration of your account plus 3 years to demonstrate consent history if challenged.

Strictly Necessary Cookies

These cookies are required for the 44b platform to function. They maintain your authenticated session, store your language and display preferences, and support security features such as CSRF protection. Strictly necessary cookies cannot be disabled without breaking core platform functionality.

Analytics Cookies

44b uses anonymised analytics cookies to measure aggregate usage patterns including which pages are most visited, average session duration, and navigation paths through the platform. No individual player is identifiable from analytics cookie data. You may opt out of analytics cookies by contacting 44b support.

No Third-Party Advertising Cookies

44b does not use third-party advertising cookies, remarketing pixels, or cross-site tracking technologies. You will not be tracked across other websites based on your 44b browsing activity. 44b does not participate in programmatic advertising networks that rely on behavioural profiling of players.

Right of Access

You may request a copy of all personal data that 44b holds about you. We will provide a structured, readable summary of your data within 30 days of a verified request. This includes your registration data, transaction history, gameplay records, and any support communications we hold in your name.

Right of Rectification

If any personal data that 44b holds about you is inaccurate or out of date, you have the right to request correction. You may update certain account details (such as your contact email or phone number) directly within your account settings. For corrections to identity documents or date of birth records, please contact support with supporting evidence.

Right of Erasure

You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you withdraw consent (for consent-based processing only), or where you object to processing and no overriding legitimate interest applies. Please note that 44b is required to retain certain data for minimum statutory periods and cannot fulfil erasure requests that conflict with these legal obligations. In such cases, we will explain clearly what data must be retained and why.

Right to Object

You have the right to object to 44b processing your personal data for direct marketing purposes at any time. You may also object to processing carried out on the basis of legitimate interest, in which case 44b will assess whether its legitimate interest overrides your objection on a case-by-case basis and respond within 30 days.

Right to Data Portability

Where processing is based on your consent or on the performance of a contract, you may request that 44b provide your personal data in a structured, commonly used, machine-readable format so that you can transfer it to another service provider. Portability requests are fulfilled within 30 days of a verified request.

SSL Encryption

All data transmitted between your device and the 44b platform is protected by SSL/TLS encryption. You can verify the secure connection by checking for the padlock icon in your browser's address bar when visiting https://44b.onl. 44b does not accept unencrypted connections to its platform.

Password Security

44b stores account passwords using one-way cryptographic hashing. Plain-text passwords are never stored. If you forget your password, the 44b system generates a reset link to your registered email — your original password cannot be retrieved by 44b staff. You are responsible for keeping your login credentials confidential and for updating your password if you suspect it has been compromised.

Access Controls

Access to player personal data within 44b's internal systems is restricted to staff members who require it to perform their job functions. All internal access is logged, access privileges are reviewed regularly, and staff are trained on data handling obligations. 44b does not permit contractors or support partners to access player data beyond the minimum required scope.